The purpose of this initial meeting was to firstly introduce the team, secondly to understand the project background, what success looks like and understand what needed to be done, and lastly, to agree on how to work together effectively. To get the project up and running, the team outlined what was needed from the client to complete the next steps in the UX phase.
Within the kick off meeting, I conducted a quick project workshop with the stakeholders on the problem areas and solutions in which can be brought into the creation of the new application design.
This workshop focused on areas such as:
Invasive alien species information
Species Alert Facility
Photo Reporting/ Query Mechanism
User Content Facility
Links to Additional Information
Selfish Movement Guide
Research - Phone Interviews
Two types of user questionnaire were created to ensure the collection of all data, which was achieved through phone-based interviews. This helped to collect valuable insights and to apply them directly to the design or follow up on.
The questions were divided into "Consumer" and " Stakeholder" based questionnaires, which focused on frustrations, pain points and suggested improvements. The questionnaires were reviewed by the client and after implementing their feedback, the questionnaire was conducted via phone interviews.
Results were formatted in separate google docs based on the user. This allowed easy access to the results to both the client and the Kooba team.
The following step was the creation of the user flow chart, which outlines the app structure and are diagrams that display the complete path a user takes when using a product. The user flow lays out the user’s movement through the product, mapping out each and every step the user takes—from entry point right through to the final interaction.
The following step was the creation of a wireframe sketch, which is an initial hand-drawn design process, using paper and pen/pencil, of what the product design will look like. This was conducted on an iPad application called "Concept". This was an ideal too as:
I was able to capture creative solutions and fluidly sketch out design quickly.
I was able to work with the client without committing anything to code, thus saving time and number of actual design revisions.
I was able to relatively quickly sample and show the client and then quickly move to the next stage.
Wireframes were created to design at the structural level. The aim was to lay out content and functionality on a page that takes into account user needs and user journeys.
Through InvsionApp the client collaborated on design prototypes by adding comments and feedback directly to the design screens, followed by feedback implementation.
For the app icon, I worked collaboratively with our in house branding designer.
An app icon is a unique image added for every mobile application, and the first visual users see when they find an app on the Apple App Store and Google Play.
The icon is what will help generate interest and assure the user that the app is a useful, and trustworthy, investment.
There’s no flexibility in icon size—they come in tiny and tinier, and can’t be stretched or changed. That means that the legibility was first priority for the app icon.
We went through a number of revisions with the client until they agreed on the final application direction, which then further influenced the direction of the look and feel of the application overall.
The overall visual appeal and usability of the website was improved thanks to a professional and approachable look and feel. The new application sets the overall message of the BIM brand as being an effective tool in helping the aquaculture sector in Ireland identify invasive alien species.
Design file was organised into the user flow of the application.
Feedback & Learnings
The project was was launched successfully without any issues.
The team was happy with the success of the project but slightly frustrated that the design did not go through a QA process with the outsourced application development agency.
The client was very satisfied with the final result.
Additionally, user testing plays an important role in the success of the project. However, due to the nature of the design agency and the limited timeline provided to complete the project, user testing could not be undertaken. In future projects of a similar nature, it would be an utterly important matter to consider.